Deputy Manager- Strategic Marketing Operation

Bangladesh
Full Time
Marketing
Experienced
About PalmPay
PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.
Operating in Nigeria, Ghana, Tanzania, Bangladesh, Pakistan, and the Philippines, PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in Financial Services on the Financial Times' Africa's Fastest Growing Companies 2025 list.

Position Overview
PalmPay is seeking a proactive, strategic, and data-driven Deputy Manager – Strategic Marketing Operation to join its Marketing team in Bangladesh. This role will be responsible for driving strategic marketing initiatives, go-to-market execution, customer lifecycle management, campaign operations, and business growth across PalmPay's products and digital financial ecosystem.
The ideal candidate will possess strong experience in strategic marketing, product marketing, growth marketing, campaign management, customer lifecycle marketing, and marketing analytics. Working closely with Product, Business, Operations, Customer Experience, Compliance, Analytics, and Marketing teams, the Deputy Manager will develop and execute integrated marketing strategies, optimize customer journeys, improve operational efficiency, and drive sustainable customer acquisition, engagement, retention, and revenue growth through data-driven marketing initiatives.

Key Responsibilities
Strategic Marketing & Business Growth
  • Develop and execute strategic marketing initiatives aligned with PalmPay's business objectives to drive sustainable customer and business growth.
  • Develop and execute growth strategies to increase customer acquisition, activation, engagement, retention, and transaction frequency across PalmPay products and services.
  • Identify new market opportunities, customer segments, and strategic growth initiatives through market research and competitive analysis.
  • Develop strategic recommendations based on customer insights, market trends, and business performance.
Product Marketing & Go-to-Market Strategy
  • Lead the planning and execution of Go-to-Market (GTM) strategies for new products, features, partnerships, and business initiatives.
  • Coordinate successful product launches by working closely with Product, Business, Technology, and Operations teams.
  • Develop product positioning, messaging, customer education materials, and value propositions to improve product awareness, adoption, and engagement.
  • Monitor product performance and recommend strategic improvements based on customer feedback and performance analytics.
Growth Marketing
  • Plan and execute integrated marketing campaigns to increase registrations, activation, customer engagement, transaction frequency, and overall business growth.
  • Develop and implement customer acquisition, engagement, retention, loyalty, and reactivation initiatives.
  • Identify opportunities to optimize marketing performance through data analysis, customer insights, and market intelligence.
  • Execute promotional campaigns and strategic growth initiatives across digital and offline channels.
Customer Lifecycle Marketing
  • Lead customer lifecycle marketing initiatives across onboarding, activation, engagement, retention, loyalty, and reactivation stages.
  • Develop segmented customer communication strategies using Push Notifications, SMS, Email, In-App Messaging, and other customer engagement channels.
  • Design personalized customer engagement strategies to improve customer experience and lifetime value.
  • Monitor customer behavior throughout different lifecycle stages and optimize customer journeys using behavioral and performance data.
Campaign Management
  • Lead the planning, coordination, and execution of integrated marketing campaigns in collaboration with internal stakeholders and external agencies.
  • Ensure campaigns are delivered on time, within budget, and aligned with overall business objectives.
  • Monitor campaign performance, prepare post-campaign reports, and recommend optimization opportunities.
  • Manage campaign budgets and evaluate campaign ROI to maximize marketing effectiveness.
Marketing Analytics & Reporting
  • Track campaign KPIs, product performance, customer funnel metrics, and business growth indicators.
  • Analyze customer acquisition, activation, engagement, retention, conversion, transaction volume, and campaign performance.
  • Prepare dashboards, executive reports, and performance presentations for management.
  • Lead A/B testing, marketing experiments, and campaign optimization initiatives.
  • Provide data-driven recommendations to improve marketing effectiveness, customer engagement, and business performance.
Cross-functional Collaboration
  • Work closely with Product, Business, Operations, Customer Experience, Compliance, Finance, Technology, and Analytics teams to support strategic business initiatives.
  • Coordinate cross-functional marketing activities to ensure successful product launches and customer engagement programs.
  • Ensure marketing initiatives align with business priorities, regulatory requirements, and company policies.
  • Build strong stakeholder relationships to facilitate collaboration and effective execution.
Marketing Operations & Process Improvement
  • Develop and improve marketing operational processes to enhance campaign execution efficiency.
  • Support marketing automation, CRM initiatives, and customer engagement programs.
  • Identify opportunities to improve marketing workflows, reporting, and operational effectiveness.
  • Stay updated on fintech trends, digital marketing best practices, emerging technologies, and competitor activities.
  • Drive continuous improvement initiatives within the Marketing team.
Leadership & Strategic Support
  • Support strategic marketing projects and high-impact business growth initiatives assigned by management.
  • Mentor and guide junior marketing team members when required.
  • Prepare strategic presentations, business reviews, and executive reports for senior management.
  • Perform any other marketing, business strategy, or operational responsibilities assigned by management.
Required Qualifications & Experience
Education
  • Bachelor's degree in Marketing, Business Administration, Economics, Finance, or a related discipline.
  • MBA or Master's degree in Marketing, Business Administration, or a related field will be considered an advantage.

Experience
  • 5–7 years of relevant experience in Strategic Marketing, Product Marketing, Growth Marketing, Marketing Operations, Digital Marketing, or Business Strategy.
  • Experience in fintech, banking, digital payments, financial services, e-commerce, or technology-driven organizations will be highly preferred.
  • Proven experience leading go-to-market (GTM) initiatives, integrated marketing campaigns, customer lifecycle marketing, and product launches.
  • Experience working in multinational organizations will be considered an added advantage.

Compensation & Benefits
  • Competitive salary package.
  • Performance-based annual increment and bonus.
  • Professional development and leadership training opportunities.
  • Career growth within a fast-growing global fintech organization.
  • Other benefits as per company policy.
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