Graphic Designer

Bonifacio Global City, Taguig, National Capital Region, Philippines
Full Time
Experienced
Location: BGC, Taguig

Key Responsibilities

1. In-Store & Point-of-Sale (POSM) Materials
  • Design compelling point-of-sale materials (POSM) for partner retail stores (e.g., SM, Robinsons, independent dealers) including posters, X-standees, shelf talkers, price tags, leaflets, brochures, and counter displays.
  • Create seasonal and campaign-specific visuals for major shopping events (Christmas, Back-to-School, 6.6, 7.7, 11.11, etc.) to drive foot traffic and in-store conversions.
  • Collaborate with the marketing team to ensure designs are print-ready and optimized for various materials and sizes.

2. Digital & Social Media Content
  • Produce engaging visuals for social media platforms (Facebook, Instagram, TikTok) including posts, stories, cover images, and short video thumbnails.
  • Design high-converting digital ad creatives (display ads, feed ads) for performance marketing campaigns.
  • Create web banners, landing page assets, and email marketing (EDM) visuals that align with campaign goals and brand guidelines.

3. Brand Identity & Consistency:

  • Ensure all designs adhere to the company’s brand guidelines, maintaining a cohesive and professional visual identity across all channels.
  • Develop and maintain a library of design templates, product images (retouching), and reusable assets to streamline production.

4. Cross-Functional Collaboration:
  • Work closely with the marketing, product, and sales teams to understand project requirements and translate complex financial concepts (interest rates, installment terms, down payments) into simple, attractive visuals.
  • Adapt designs based on feedback and market insights to continuously improve creative performance.

Qualifications & Requirements:

Hard Skills:
  • Software Proficiency: Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign). Familiarity with Canva is a plus. Basic video editing skills (CapCut, Premiere Pro) or motion graphics (After Effects) are highly desirable.
  • Layout & Typography: Strong sense of layout, typography, and color theory. Ability to switch between vibrant, promotional retail designs and clean, modern fintech aesthetics.
  • Print Production: Solid understanding of POSM specifications, materials, and print processes. Ability to prepare print-ready files and liaise with suppliers if needed.

Soft Skills & Experience:
  • Experience: Minimum 1-3 years of professional graphic design experience, preferably in retail, FMCG, consumer electronics, or fintech industries.
  • Local Market Insight: 【Critical】 Deep understanding of Filipino visual preferences, cultural nuances, and seasonal trends. Ability to create designs that resonate with the local audience.
  • Language: Proficient in English (reading, writing, and conversational) to comprehend design briefs and communicate effectively. Knowledge of Tagalog is a plus but not mandatory.
  • Adaptability: Thrives in a fast-paced environment, managing multiple projects simultaneously and meeting tight deadlines.
  • Communication: Open to feedback, proactive in asking questions, and able to collaborate effectively with diverse teams.
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