PALMPAY LIMITED
Merchant Operation Manager
Lagos, Nigeria - Full Time
Overview
Responsible for the operation and management of POS and acquiring merchants. Through data analysis and operational strategy design, this role aims to improve merchant active rate and transaction volume, driving sustainable growth in overall TPV. The role focuses on merchant lifecycle management, behavioral growth strategies, and incentive mechanism design to continuously optimize the merchant operation system.
Key Responsibilities
1. Merchant Lifecycle Management
Responsible for the operation and management of POS and acquiring merchants. Through data analysis and operational strategy design, this role aims to improve merchant active rate and transaction volume, driving sustainable growth in overall TPV. The role focuses on merchant lifecycle management, behavioral growth strategies, and incentive mechanism design to continuously optimize the merchant operation system.
Key Responsibilities
1. Merchant Lifecycle Management
- Manage the lifecycle of offline merchants, including onboarding, activation, growth, inactivation, and reactivation strategies.
- Identify key factors affecting merchant active rate and transaction volume through data analysis and develop corresponding operational strategies.
- Segment merchants (e.g., high-value merchants, growth merchants, inactive merchants) and design differentiated operation strategies.
- Design and implement strategies to increase merchant transaction volume, such as transaction incentive programs, marketing campaigns, and seasonal or festive promotions.
- Analyze transaction behaviors of high-performing merchants, identify key success factors, and replicate high-performing behaviors.
- Continuously optimize operational strategies to increase transaction frequency and transaction volume.
- Identify high-value merchants (e.g., high TPV, high transaction frequency).
- Develop dedicated incentive programs or growth plans for high-value merchants to increase their transaction volume and retention.
- Design and optimize merchant reactivation strategies to bring back inactive or low-active merchants.
- Analyze reasons for merchant churn and propose operational or product improvements.
- Track key merchant performance metrics, including:
- Merchant active rate
- Merchant productivity (transaction volume per merchant)
- Number of transactions and total transaction value
- Produce operational analysis reports and continuously optimize strategies based on data insights.
- Work closely with Business Development team, Product team, and Customer Service team to resolve merchant issues related to POS products.
- Collect merchant feedback and drive product and operational improvements.
- Bachelor’s degree or above, with at least 2 years of experience in internet, payments, or merchant operations.
- Familiar with user operations or merchant operations methodologies; experience in transaction or user growth is preferred.
- Strong data analysis skills with the ability to identify problems and design operational strategies.
- Strong communication and cross-functional collaboration skills.
- Proactive, execution-oriented, and results-driven.
- Experience in payments, acquiring, or fintech industries.
- Experience in POS or offline merchant operations.
- Familiarity with agent-based or channel-based merchant models.
- Experience with SQL or data analysis tools such as Power BI or Tableau.
