PALMPAY LIMITED
Marketing Manager
Marketing - Dhaka, Bangladesh - Full Time
About PalmPay
PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.
Operating in Nigeria, Ghana, Tanzania, Bangladesh, and Pakistan, PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.
Position Overview
We are seeking a dynamic and strategic Marketing Manager to lead and oversee the entire marketing function. This role will be responsible for managing the marketing team, driving brand growth, executing data-driven campaigns, and aligning marketing strategies with business objectives. The ideal candidate will bring strong leadership capabilities, deep marketing expertise, and the ability to scale marketing operations in a fast-growing fintech environment.
Key Responsibilities
1. Marketing Strategy & Leadership
Requirements
PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.
Operating in Nigeria, Ghana, Tanzania, Bangladesh, and Pakistan, PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.
Position Overview
We are seeking a dynamic and strategic Marketing Manager to lead and oversee the entire marketing function. This role will be responsible for managing the marketing team, driving brand growth, executing data-driven campaigns, and aligning marketing strategies with business objectives. The ideal candidate will bring strong leadership capabilities, deep marketing expertise, and the ability to scale marketing operations in a fast-growing fintech environment.
Key Responsibilities
1. Marketing Strategy & Leadership
- Develop and execute comprehensive marketing strategies aligned with business goals
- Lead, mentor, and manage the marketing team across multiple functions
- Define clear goals, KPIs, and performance metrics for the department
- Drive brand positioning, awareness, and market penetration strategies
- Ensure alignment between marketing initiatives and overall company strategy
- Oversee and manage sub-functions including Campaign Operations, Social Media, Content, Design, and Material Management
- Provide guidance, training, and performance feedback to team members
- Ensure effective collaboration and communication within the team
- Build a high-performing marketing team with strong accountability and ownership
- Manage team workload, resource allocation, and hiring needs
- Lead the planning and execution of integrated marketing campaigns across online and offline channels
- Oversee campaign performance, optimization, and reporting
- Ensure campaigns are data-driven, targeted, and aligned with user acquisition goals
- Collaborate with internal stakeholders to launch new products and features
- Drive digital marketing initiatives including paid media, social media, and performance marketing
- Optimize customer acquisition funnels and conversion rates
- Monitor and improve ROI across all marketing channels
- Leverage data insights to continuously refine growth strategies
- Ensure consistent brand messaging and positioning across all channels
- Oversee content strategy including digital content, campaigns, and communication materials
- Collaborate with design and content teams to maintain high-quality output
- Strengthening brand identity and customer engagement
- Work closely with Product, User Operations, Data, and Sales teams
- Align marketing strategies with product launches and business priorities
- Support customer acquisition and retention initiatives across departments
- Act as a key stakeholder in business planning and decision-making
- Plan and manage the marketing budget effectively
- Monitor spending and ensure cost efficiency across campaigns
- Coordinate with external agencies, vendors, and partners
- Ensure quality and timely delivery of outsourced services
- Track and analyze key marketing KPIs such as CAC, ROI, conversion rates, and engagement metrics
- Develop dashboards and reports for leadership review
- Use insights to optimize campaigns and improve overall performance
- Drive a data-first approach in all marketing decisions
Requirements
- Bachelor’s degree in marketing, Business Administration, or a related field (Master’s preferred).
- 5–7 years of experience in marketing, preferably in fintech, digital platforms, or fast-growing startups.
- Proven experience in managing marketing teams and leading cross-functional initiatives.
- Strong understanding of digital marketing, performance marketing, and brand management.
- Experience in campaign planning, execution, and performance optimization.
- Strong analytical skills with proficiency in marketing and data tools.
- Excellent leadership, communication, and stakeholder management skills.
- Ability to work in a fast-paced, target-driven environment and drive strategic outcomes.
- Competitive salary
- Festival bonuses
- Mobile & internet allowance
- Career growth opportunities in a fast-scaling international fintech
