Lead, User Growth

Lagos, Lagos, Nigeria

Full Time

Experienced

We’re seeking a dynamic and data-driven Head of User Growth to lead strategic initiatives aimed at growing PalmPay’s active user base. This role will focus on growth loops, referral programs, agent productivity, activation and reactivation funnels, and new user campaigns. You’ll work cross-functionally with product, marketing, BD, data, and engineering.

Key Responsibilities:

Own and drive the user growth roadmap across wallet and wealth verticals.
Develop and execute data-backed strategies to acquire, activate, and retain users.
Identify high-impact growth loops (e.g. referrals, rewards, agents, influencers).
Optimize new user funnels, including onboarding, KYC completion, and first transaction.
Design experiments to test new user incentives, campaigns, and messaging.
Collaborate with brand/marketing to craft compelling user propositions and in-app content.
Monitor key KPIs: DAU/WAU/MAU, CAC, retention, user LTV, and virality metrics.
Work with the data team to segment user types and personalize growth efforts.
Support expansion into new user segments and regions (e.g. students, agents, women, gig workers).

Requirements:

5+ years experience in growth, product, or performance marketing—preferably in fintech or e-commerce.
Strong analytical skills; mastery of growth metrics and experimentation frameworks.
Proven success leading user growth at scale (ideally 1M+ MAU products).
Ability to thrive in a fast-paced, execution-first environment.
Bonus: SQL skills or familiarity with tools like Mixpanel, Amplitude, or Firebase.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

How many years of experience do you have?*

What is your current gross salary?*

What is your expected gross salary?*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Human Check*

Submit Application

Thanks for visiting our Career Page. Please review our open positions and apply to the positions that match your qualifications.

Lead, User Growth

Apply for this position