About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.
Operating in Nigeria, Ghana, Tanzania, Bangladesh, and Pakistan, PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

Position Overview

We are seeking a dynamic and results-driven Event Marketing Specialist to manage end-to-end campaigns, events, and strategic partnerships. This role will be responsible for delivering high-impact activations, building external collaborations, strengthening brand presence, and ensuring measurable business outcomes.

Key Responsibilities

1. Full Campaign (Planning to Execution)

• Owns full campaign lifecycle (planning + execution)
• Sets objectives, budget, KPIs, and timelines
• Coordinates with all supporting teams
• Manages campaign rollout across channels and touchpoints
• Conducts post-campaign analysis & ROI reporting

2. Event Management (Indoor & Outdoor)

• Plans and executes indoor and outdoor events, activations, and roadshows
• Manages end-to-end on-ground logistics, vendors, and field teams
• Ensures smooth execution and high-quality brand presence across all events
• Oversees setup, branding materials, and real-time event operations
• Handles operational challenges to ensure seamless delivery

3. Sponsorship & Brand Uplift

• Identifies and secures sponsorship opportunities aligned with brand strategy
• Drives brand uplift through high-visibility campaigns, events, and partnerships
• Ensures strong brand positioning and presence across all activations
• Manages co-branded campaigns to enhance brand equity and reach
• Monitors and evaluates brand impact and visibility metrics

4. Outreach & Partnership Development

• Identifies and engages potential partners, collaborators, and external stakeholders
• Builds and maintains strong relationships with brands, sponsors, and partners
• Leads partnership discussions and manages MOU development and execution
• Ensures all partnership agreements align with business objectives
• Coordinates with agencies, vendors, and third-party partners
• Explores new outreach channels to expand brand reach

5. Reporting & Analysis

• Tracks KPIs and campaign, event, and partnership performance
• Prepares reports & insights for leadership and future campaigns
• Analyzes data to identify trends, gaps, and optimization opportunities
• Maintains documentation of performance and key learnings

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3–5 years of experience in event marketing, outreach, partnerships, or campaign management
• Strong experience in managing indoor and outdoor events and activations
• Proven ability to build partnerships and manage sponsorships
• Experience handling MOU drafting, negotiation, and execution
• Strong understanding of brand building and visibility strategies
• Excellent communication, negotiation, and stakeholder management skills
• Strong organizational and multitasking abilities
• Analytical mindset with experience in KPI tracking and reporting
• Ability to work in a fast-paced, execution-driven environment

Compensation & Benefits

• Competitive salary
• Festival bonuses
• Mobile & internet allowance
• Career growth opportunities in a fast-scaling international fintech