Business Development Manager – Supermarket & Retail (Convenience Stores, Grocery Shops, Minimarkets)

Lagos, Nigeria
Full Time
Manager/Supervisor
The Role:
We are looking for a seasoned professional with a strong network across supermarkets, grocery stores, and high-traffic retail outlets in Nigeria. You will drive direct sales and channel partnerships, onboarding both independent shops and retail chains to adopt our POS terminals and PWT service.
Key Responsibilities:
  • Identify and approach decision-makers (store owners, managers, franchise operators, market association leaders, retail chain headquarters).
  • Negotiate and close agreements to place POS terminals in supermarkets, convenience stores (e.g., Justrite, SPAR, ShopRite, Pricepate, Addide), and standalone grocery shops.
  • Build and maintain a robust pipeline of retail merchants across Nigeria.
  • Develop channel partnerships with retail associations (e.g., NANTS, NACCIMA retail groups), trade unions, and shopping mall management.
  • Prepare and deliver sales presentations, proposals, and product demonstrations to prospective merchants.
  • Monitor and analyze merchant performance to ensure consistent engagement and growth.
  • Negotiate and close deals that align with company objectives and profitability targets.
  • Provide market feedback and competitive intelligence.
Qualifications & Requirements:
  • 3+ years of B2B sales/business development experience in Nigeria’s supermarket or general retail sector (selling POS, payment solutions, inventory software, or working directly with retail store owners, cash & carry outlets, or FMCG distributors).
  • Proven track record of scale: Must have personally onboarded at least 20 retail stores (including a minimum of 5 supermarket or chain convenience stores – e.g., SPAR, Justrite, ShopRite, Game, or regional mini-mart chains).
  • Success case volume: Demonstrated ability to generate or manage ₦800M+ annual transaction volume (GMV) from retail clients, or a verifiable portfolio of 20+ active merchants with a total of 200+ POS terminals deployed in the supermarket/retail vertical.
  • Existing network of retail shop owners, supermarket managers, mall tenants, or market union leaders in Lagos and major cities.
  • Ability to work independently and meet deadlines under pressure.
  • Goal-oriented mindset with a passion for sales and business growth.
  • High level of professionalism, integrity, and accountability.
Preferred Skills:
  • Experience working with major retail chains in Nigeria (SPAR Nigeria, ShopRite, Justrite, Game, Pricepate, Addide, Ebeano, Prince Ebeano, or neighborhood mart franchises).
  • Previous role as territory sales manager for an FMCG company (Nestlé, Unilever, PZ Cussons, BUA, etc.), retail tech provider, or payment aggregator.
  • Understanding of retail cashflow, daily sales cycles, and operational pain points in busy stores.
  • Familiarity with digital payment solutions, fintech products, POS operations, and merchant management.
Strong problem-solving ability and resilience in handling client challenges
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