Brand Designer - Retail Operations

Job Title: Brand Designer - Retail Operations
Department: BNPL Department
Lagos
Core Responsibilities & Tasks:

• In-store Static POSM Design: Design the full suite of daily-use in-store materials, including but not limited to: product info cards, price stands, tent cards, posters, window displays, banners, wall graphics, various signs and labels.
• Display Prop Design: Design or contribute to the visual concepts for related display stands, experience counters, feature walls, and other props based on product features and merchandising plans.
• Brand Standard Implementation: Ensure all store materials strictly adhere to the brand's Visual Identity System (VIS), maintaining the consistency and premium feel of the brand image across all stores nationally and globally.
• Templatization & Asset Management: Establish and maintain standardized design templates and asset libraries for frequently used materials to improve overall design efficiency and consistency.

• Full Campaign Visual Support: For marketing campaigns such as new product launches, holiday promotions, and store anniversaries, take charge of the key visual concept and the design of the complete series of execution materials, including: Exterior Attraction: Storefront decorations, outdoor posters, floor graphics, arches, etc.
•  In-store Atmosphere: Thematic feature walls, danglers, interactive installation visuals, discount/sale stickers, etc.
• Promotional Materials: Flyers, gift packaging, redemption coupons, prize draw boxes, etc.
• Pop-up Store/Temporary Display Design: Provide overall visual planning and core material design support for offline pop-up stores or temporary exhibits.
• Collaboration with Planning Team: Deeply understand campaign strategy and marketing objectives, translating them into visually impactful and sales-driven design work.

• Competitor Research: Regularly collect and analyze terminal visual materials from competitors and exemplary retail brands to draw inspiration and produce insight reports.
• Performance Feedback: Pay attention to the actual performance of materials and feedback from the sales front line, continuously optimizing designs to enhance market effectiveness.

• Education: Bachelor's degree or above in Design, Fine Arts, Visual Communication, or a related field.
• Experience: Minimum 2 years of visual design experience in retail POS, advertising, or FMCG industries. Experience in the consumer electronics (especially mobile phone) industry is preferred.
• Professional Skills: Proficient in mainstream design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid foundation in graphic design with a keen sense and control over layout, color, and typography.
• Understanding of post-production techniques (printing, large-format printing, signage production) and the properties of common materials.

• Business Acumen: Ability to deeply understand marketing goals and product selling points, ensuring design serves business results.
• Efficient Execution: Capable of handling multiple projects under tight deadlines and a fast-paced environment, ensuring timely delivery.
• Communication & Collaboration: Excellent communication skills, able to clearly articulate design concepts and receptive to feedback for optimization.
• Attention to Detail: Meticulous pursuit of design details to ensure flawless presentation of materials in the store environment.

A personal portfolio showcasing relevant work in retail space visuals, campaign materials, etc., is required.