Senior PR Manager - Brand Storytelling

Lagos, Nigeria
Full Time
Marketing and Communications
Mid Level

About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we’re building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.

Operating in Nigeria, Ghana, Tanzania, and Bangladesh, PalmPay has been recognised by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

 

Description

We’re looking for a Senior PR Manager with experience turning strategy into impactful stories across media, digital and owned platforms. In this role, you’ll play a key part in shaping how PalmPay is perceived - in the press, across our channels, and by the public and industry stakeholders.

This is not a media buying role. We’re looking for someone who combines strong editorial judgment with hands-on execution - leading projects that bring our brand positioning to life through media outreach, content development, and cross-channel execution in coordination with the wider marketing team. 

You’ll also take ownership of PalmPay’s CSR strategy in Nigeria, managing the planning and execution of initiatives that align with our brand values and create real impact. 

This role is a full-time in-office role that reports to the Head of Marketing and Communications in Nigeria, and collaborates closely with the Global CMO and PR counterparts in other markets. 

 

Key Responsibilities

 
  1. Brand & Thought Leadership Execution 
  • Develop and maintain a detailed forward-looking PR execution roadmap that translates PalmPay’s brand strategy into locally relevant initiatives and integrates with locally managed marketing channels.
  • Drive visibility of PalmPay’s brand narrative in Nigeria - highlighting our mission, impact and industry leadership - through proactive media placements and original content.
  • Lead local storytelling projects that support the global brand strategy, including testimonial videos, reports and case studies that showcase PalmPay’s impact and support global PR, investor and branding efforts. 
  • Ensure key PR moments are effectively captured and amplified across owned channels, working closely with the social media and content teams to bring media appearances and events to life.

  1. Content Development & Channel Integration
  • Write and edit high-quality PR content, including press releases, media kits, interview briefings, blog posts and social media copy
  • Collaborate with internal teams to ensure consistent, on-brand messaging across PR, social, and marketing campaigns.
  • Own the end-to-end execution of cross-channel storytelling - from press to blog to social - ensuring PR content is adapted to suit each channel’s format, tone and audience, and scheduled effectively 
  • Maintain a library of core messaging, brand facts and visual assets to support campaigns, media engagement, and rapid response. 
 
  1. CSR Strategy and Execution
  • Own PalmPay’s CSR strategy and implementation in Nigeria, ensuring initiatives align with our company goals and social impact narrative
  • Lead and project-manage CSR campaigns end-to-end - from planning and partner coordination to execution and amplification across PR and marketing channels
  • Manage the CSR workstream within the PR team, ensuring clear timelines, deliverables, and cross-functional collaboration
 

  1. Media Relations & Reputation Management

  • Maintain an active pulse on the media landscape and identify timely opportunities for PalmPay to contribute to relevant industry conversations.
  • Oversee media relations strategy and execution led by other PR team members, ensuring that all media-facing campaigns, events and press briefings align with PalmPay’s brand narrative and communication priorities
  • Guide and review media content and messaging to ensure consistency, relevance, and alignment with broader storytelling objectives
  • Support the team in monitoring brand reputation across media and social platforms, ensuring reputational risks are flagged and addressed in collaboration with compliance, customer support and leadership

  1. Team Collaboration & Stakeholder Alignment

  • Act as the senior lead on brand storytelling within the PR team, supporting and guiding team members to elevate content quality and strategic coherence.
  • Work closely with the Head of Marketing & Communications in Nigeria to align PR efforts with national campaign priorities and broader business goals. 
  • Collaborate with the Global CMO and PR leads in other markets to ensure consistency and contribution to PalmPay’s international brand narrative.
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