Market Research Officer
About PalmPay
PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.
Operating in Nigeria, Ghana, Tanzania, Bangladesh, Pakistan, and the Philippines, PalmPay has been recognised by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.
Job Summary
The Market Research Officer is responsible for conducting market research, analyzing industry trends, monitoring competitor activities, and evaluating business opportunities within the smartphone, device financing (EMI), and Buy Now, Pay Later (BNPL) markets. The role involves gathering market intelligence through field research, assessing channel and partner economics, analyzing smartphone brand promotional programs, and providing data-driven insights and strategic recommendations to support business growth, market expansion, and informed decision-making.
Key Responsibilities
Market Research & Competitive Intelligence
Conduct regular field visits to retail stores, Business Partner (BP) shops, authorized dealers, distributors, and non-partner outlets to gather market intelligence.
Monitor competitor activities, market developments, pricing strategies, promotional campaigns, and business expansion initiatives.
Collect and analyze market information to identify emerging trends, business opportunities, and potential challenges.
Maintain structured research records and ensure the accuracy and reliability of collected market information.
Channel & Partner Economics Analysis
Analyze partner commission structures, incentive schemes, merchant settlement terms, and business models across different sales channels.
Evaluate the financial performance and profitability of different channel types, including Business Partners (BPs), dealers, back-office shops, and non-partner outlets.
Assess the impact of channel economics on business margins, partner acquisition costs, and overall business performance.
Provide recommendations to improve partner engagement, channel efficiency, and commercial sustainability.
Smartphone Brand & Market Program Analysis
Monitor smartphone brand promotional campaigns, incentive programs, and commercial initiatives across BP, dealer, and retail shop channels.
Evaluate the eligibility, financial implications, and business potential of different brand programs.
Identify opportunities for collaboration with smartphone brands and distribution partners.
Recommend suitable programs, commercial negotiations, and strategic initiatives to strengthen PalmPay's market position.
Market Sizing, Forecasting & Business Insights
Conduct market sizing and estimate addressable market opportunities across different regions, customer segments, and sales channels.
Analyze smartphone sales volumes, EMI adoption rates, BNPL penetration, and consumer financing trends.
Develop market forecasts and maintain relevant assumptions based on available market data and research findings.
Identify potential growth areas and provide actionable recommendations to support business expansion.
Reporting & Data Analytics
Prepare weekly market intelligence updates and monthly strategic reports for management.
Develop and maintain dashboards to monitor competitor activities, channel performance, market trends, and key business indicators.
Translate research findings and complex market data into clear presentations and actionable business recommendations.
Ensure timely reporting and maintain organized records of market research activities and findings.
Regulatory & Consumer Trend Monitoring
Monitor relevant regulatory developments, industry standards, and market changes related to consumer financing, EMI, BNPL, consumer protection, and data privacy.
Identify potential business risks and assess their implications for PalmPay's operations and market activities.
Coordinate with Legal and Compliance teams to communicate relevant regulatory developments and support compliance initiatives.
Cross-functional Collaboration & Compliance
Work closely with Sales, Product, Credit Risk, Collections, Finance, Legal, and Compliance teams to evaluate business opportunities and support strategic initiatives.
Ensure market research findings and business proposals are commercially viable and aligned with company objectives.
Maintain professional and ethical standards during all market research activities, ensuring compliance with company policies and competitive intelligence guidelines.
Ensure transparency during field research and avoid collecting confidential competitor information or customers' personal data without proper authorization.
Required Qualifications & Experience
Bachelor's degree in Business Administration, Marketing, Economics, Finance, Statistics, or a related field.
0-2+ years of experience in market research, business analysis, strategy, commercial analytics, or sales analytics within consumer finance, telecommunications, smartphone, retail distribution, or fintech industries.
Practical understanding of smartphone retail and distribution channels, including smartphone brands, distributors, dealers, and retail outlets.
Knowledge of EMI financing and/or BNPL business models, including pricing structures, down payments, repayment tenures, merchant economics, and credit processes.
Strong analytical skills with the ability to interpret market data, identify business trends, and develop actionable recommendations.
Experience in conducting field research, market assessments, and structured interviews with retailers, shop owners, and business partners.
Excellent reporting, presentation, communication, and stakeholder management skills.
Proficiency in Microsoft Excel and PowerPoint.
Additional Requirements
Strong research, analytical, and problem-solving capabilities.
Ability to prepare structured reports, market assessments, and management presentations.
Willingness to travel extensively across assigned regions and territories for field research.
Flexibility to work outside regular office hours, including occasional weekends, when required.
Ability to work independently and collaboratively in a fast-paced business environment.
Strong attention to detail, data accuracy, and professional research ethics.
Compensation & Benefits
Competitive salary package
Mobile allowance
KPI-based performance bonus
Festival bonuses
Life Insurance
Career growth opportunities in a multinational fintech environment