Market Operations Specialist

Lahore, Islamabad, Pakistan
Full Time
Market Operation
Experienced

About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.

Operating in Nigeria, Ghana, Tanzania, Bangladesh, Pakistan, and the Philippines, PalmPay has been recognised by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

Position Overview

PalmPay Pakistan is seeking a results-driven Market Operations Specialist to support and optimize the sales and operational performance of our mobile installment and consumer finance business. This role will focus on localized market operations, marketing execution, and data-driven optimization to drive scalable growth while ensuring strong customer experience and regulatory compliance in Pakistan.

Key Responsibilities

Market Insight & Strategy Support

  • Develop deep understanding of the Pakistan consumer finance, EMI, and mobile installment market, including competitor landscape and channel dynamics.

  • Support the development and execution of localized marketing and business operation strategies aligned with PalmPay’s growth objectives.

Marketing Campaign Execution

  • Collaborate with the design and branding teams to create and execute integrated online and offline marketing campaigns, ensuring effective market penetration.

  • Support execution of promotional activities across digital platforms, retail stores, and partner channels.

Sales & Customer Operations Coordination

  • Work closely with local sales, merchant, and customer service teams to ensure smooth operational execution and consistent customer experience.

  • Provide operational support to frontline teams for campaign rollout, product messaging, and process adherence.

Product Localization & Acceptance

  • Participate in local acceptance testing and validation of business-related product features to ensure suitability for Pakistan’s market, retail scenarios, and user behavior.

  • Collect market feedback and collaborate with product and technology teams for continuous optimization.

Data Monitoring & Performance Optimization

  • Build and maintain marketing and operations performance dashboards.

  • Regularly analyze key business indicators such as:

  • Conversion rate

  • User acquisition efficiency

  • Delinquency rate

  • User retention and lifecycle metrics

  • Translate data insights into actionable improvements to enhance operational efficiency and sales performance.

Process Optimization & Compliance

  • Collaborate with internal teams and external partners to optimize operational processes and improve service delivery.

  • Ensure all marketing and operational activities comply with local laws, SBP/SECP guidelines, and internal compliance requirements.

Required Qualifications & Experience

Education

  • Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or a related discipline.

Experience

  • 3-5+ years of experience in marketing operations, business operations, or consumer finance, preferably within:

    • Fintech

    • EMI / mobile phone installment business

    • Consumer electronics financing

    • Digital lending or payments

  • Experience working closely with sales teams and retail/channel partners is a strong advantage.

Skills & Competencies

  • Strong understanding of Pakistan’s EMI, mobile phone, and consumer finance ecosystem.

  • Excellent data analysis and problem-solving abilities.

  • Strong cross-functional communication and coordination skills.

  • Ability to execute in a fast-paced, high-growth fintech environment.

Language

  • Proficiency in English and Urdu.

  • Chinese language skills are a plus.

Why Join PalmPay

  • Be part of a rapidly growing global fintech with strong local presence.

  • Opportunity to work on large-scale EMI and consumer finance operations in Pakistan.

  • Exposure to cross-border collaboration and product innovation.

  • Competitive compensation and career growth opportunities.

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