Wealth Brand Manager - PalmPay

Opebi, Lagos, Nigeria
Full Time
Experienced

Brand Manager
About PalmPay
PalmPay is a leading fintech company dedicated to providing seamless and innovative financial services. As we expand our offerings in the wealth management space, we seek a dynamic Brand Manager to drive brand positioning, awareness, and engagement for PalmPay’s Wealth products, including savings, investments, and digital wealth solutions.
Role Overview
The Brand Manager – Wealth Department will lead the strategic development and execution of branding initiatives to position PalmPay’s wealth management solutions as a trusted and preferred choice. This role requires a deep understanding of financial services marketing, consumer behavior, and digital engagement strategies. The ideal candidate will have a strong growth-oriented mindset and expertise in brand storytelling, digital campaigns, and performance marketing.
Key Responsibilities
Brand Strategy & Positioning
  • Develop and execute a compelling brand strategy to differentiate PalmPay’s wealth products in the fintech and wealth management space.
  • Define and maintain brand messaging, tone, and visual identity, ensuring consistency across all platforms.
  • Conduct market research to understand consumer behavior, industry trends, and competitive positioning to refine branding efforts.
Marketing Campaigns & Content Creation
  • Lead end-to-end marketing campaigns to drive awareness, engagement, and adoption of PalmPay’s wealth products.
  • Work closely with internal teams and external agencies to create compelling digital-first content, advertisements, and promotional materials.
  • Oversee the production of multi-channel marketing assets (social media, app, website, email, offline activations) in line with brand guidelines.
Customer Engagement & Acquisition
  • Develop and execute growth-focused strategies to increase user adoption and retention of wealth products.
  • Partner with the Growth and Product teams to optimize acquisition funnels and engagement campaigns.
  • Monitor customer insights, feedback, and engagement metrics to refine branding and messaging strategies.
Partnerships & Stakeholder Management
  • Collaborate with financial institutions, media partners, and influencers to enhance brand visibility.
  • Work cross-functionally with Product, Sales, Compliance, and Growth teams to ensure alignment on branding and messaging.

Performance Analysis & Reporting
  • Track and analyze brand performance metrics, campaign effectiveness, and ROI to optimize future initiatives.
  • Develop insightful reports and recommendations based on data-driven analysis.
  • Stay updated with fintech and wealth management trends to drive branding innovation.
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5-7 years of experience in brand management, preferably in fintech, financial services, or wealth management.
  • Strong expertise in digital marketing, content strategy, and customer engagement.
  • Experience in developing and executing multi-channel marketing campaigns, including paid digital, social media, and influencer marketing.
  • Excellent communication, analytical, and project management skills.
  • Ability to thrive in a fast-paced, data-driven environment.
  • Familiarity with financial products such as savings, investments, and digital wealth management solutions is a plus.
  • Experience working with performance marketing metrics (e.g., CAC, LTV, conversion rates) is highly desirable.
 Reporting Line: Reports to the Head of Wealth
What Success Looks Like
  • Increased brand awareness and user trust in PalmPay’s wealth products.
  • Growth in user acquisition, engagement, and retention through strategic branding initiatives.
  • High-performing marketing campaigns with measurable ROI and brand impact.
  • Strong industry positioning as a preferred digital wealth platform.

 
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