Head of Marketing & Operations

Gulshan - 1, Dhaka, Bangladesh

Full Time

Marketing Department

Manager/Supervisor

About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.

Operating in Nigeria, Ghana, Tanzania, Bangladesh, Pakistan, and the Philippines, PalmPay has been recognised by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

Position Overview

We are seeking an experienced and results-driven Head of Marketing & Operations to lead PalmPay Bangladesh’s end-to-end marketing strategy, brand positioning, and marketing operations execution. This is a senior leadership role responsible for driving customer acquisition, engagement, and brand growth while ensuring strong alignment between business goals and marketing execution.

The role will also oversee marketing operations, including planning, budgeting, performance tracking, and cross-functional coordination, while leading and developing the in-house marketing team.

Key Responsibilities

Marketing Strategy & Planning

Develop and execute the overall marketing and branding strategy aligned with PalmPay Bangladesh’s business objectives.
Translate company goals into clear marketing plans, campaigns, and execution roadmaps.
Define marketing KPIs, budgets, and timelines, ensuring efficient use of resources.
Conduct market research, competitor analysis, and customer insights to guide strategic decisions.

Campaign Management & Performance Optimization

Plan, execute, and optimize integrated marketing campaigns across digital, offline, ATL/BTL, performance marketing, and partnership channels.
Ensure consistent and effective messaging across all customer touchpoints.
Track campaign performance, analyze results, and drive continuous improvement through data-driven insights.
Support product launches, promotions, and growth initiatives in collaboration with Product, Sales, and Operations teams.

Brand Management

Own and strengthen the company’s brand identity, tone of voice, and visual guidelines.
Ensure brand consistency across all marketing assets, platforms, and communications.
Lead brand-building initiatives to enhance market presence, trust, and customer loyalty.

Marketing Operations & Stakeholder Management

Establish and improve marketing operations processes, including planning, reporting, and performance monitoring.
Manage external agencies, vendors, and marketing partners when required.
Act as the key marketing point of contact for senior management.
Present marketing strategies, performance reports, and insights to leadership.

Team Leadership & Development

Lead, mentor, and manage the in-house marketing team.
Set clear goals, roles, and performance expectations for team members.
Build a collaborative, high-performance marketing culture.
Identify skill gaps and support team development through coaching and feedback.

Required Qualifications & Experience

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Master’s degree is preferred.

Experience

10+ years of progressive experience in marketing roles.
3+ years in a leadership or managerial position with end-to-end ownership.
Proven experience managing marketing strategy, execution, branding, and performance analytics.
Experience in fast-growing companies, such as fintech, MFI, MFS, or technology-driven environments, is strongly preferred.
Hands-on experience managing teams and cross-functional stakeholders.

Skills & Competencies

Strong understanding of digital marketing, branding, campaign management, and analytics.
Strategic thinking with strong execution capability.
Excellent communication, presentation, and stakeholder management skills.
Data-driven mindset with the ability to translate insights into action.
Ability to thrive in a fast-paced, high-growth environment.

Compensation & Benefits

Competitive salary
Festival bonuses and mobile/internet allowance
Leadership exposure in a high-growth multinational fintech
Opportunity to build and scale marketing operations in Bangladesh

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